Art direction and creative concept for La Bonne Brosse’s Valentine’s Day Collection, inspired by Alice in Wonderland.

We imagined the narrative universe, designed the heart motif featured on the brush and its packaging, and extended the concept across both boutiques through immersive scenography. The project also included the campaign film and photography — all conceived within one cohesive editorial art direction.

A fully integrated vision, expressed consistently across product, space and imagery.