TUSERASBEAU
Founded in 2013 by Clémentine Colombel Primault, a graduate of ESAG Penninghen (Paris, 2009), Tu seras beau is an independent creative studio led by a creative couple — united in life and work, Clementine & Guillaume Primault.
Coherence is our creative principle.
We conceive brands as complete universes — where strategy, identity, artistic direction, storytelling and imagery operate as one seamless narrative. Each element reinforces the whole, ensuring clarity, desirability and long-term consistency across every touchpoint.
Over the years, we have helped brands evolve from concept to full expression. Clémentine crafted the visual universe of Oh My Cream during a period of strong growth, shaping a cohesive and recognizable identity. Since 2023, we have also accompanied La Bonne Brosse.
Every project is designed to tell a seamless, consistent story.
