Art direction and 360° branding for the brand.

Tu seras beau × Oh My Cream marks seven years working alongside founder Juliette Lévy, from 2012 to 2019, to build and shape the image and story of the brand across print, digital and retail.

From content production to packaging, retail and digital customer experience, artistic direction of the e-commerce website (which went on to become one of Shopify’s best-selling themes), outdoor campaigns, press materials and window installations — we established the founding creative pillars of Oh My Cream’s identity and its long-term visual coherence.

A brand universe conceived as a complete and consistent whole.