Brand strategy, brandbook development and photography for Marcel & Joachim.

We conceived a vibrant and playful brandbook, built around bold color blocks and the distinctive illustrations that shape the brand’s children’s publishing universe. The graphic system plays with flat surfaces, rhythm and contrast — echoing the spontaneity and expressiveness of its editorial line.

We also reworked the logo in ink, giving it a handmade quality inspired by children’s gestures — imperfect, lively and full of character.

Alongside this strategic framework, we produced several photographic series to extend the visual world and ensure coherence across all touchpoints.

A colorful and structured foundation, designed to support growth while preserving the brand’s singular spirit.